Digital Consulting

The wide variety and complexity of new digital technologies means many Indian CEOs struggle to grasp their implications for the business. By changing the way they think about digital, leaders can start to seize the opportunities digital transformation presents. To do this, CEOs should ensure they regard digital as core rather than peripheral, view it through a business rather than technology lens, and think about it as evolving not static.

The COVID-19 pandemic has accelerated India's digital shift. To seize the opportunities it presents companies will need to excel in four key areas of digital transformation- Vision, strategy, Technology, Organisation People, and Culture.

How to make your digital transformation a success

Indian CEOs can get their organisation moving forward on the digital agenda by following five proven actions. 1. Look at digital through a business lens. 2. Create firm-wide awareness and understanding about digital. 3. Scan your market to identify digital opportunities and threats 4. Prioritise the highest potential initiatives 5. Build an enabling structure and governance system.

Across regions, states and cities, Indian consumers are increasingly turning towards the Internet to shop for apparel. As the e-retail fever spreads to new geographies, building strength in digital channels will become an imperative for apparel retailers to both secure and expand their customer base.