Power of Personalisation.
We develop effective strategies for an omni-channel world.
Engaging customers throughout the decision journey.
Retailing in India is evolving in unique directions as e-commerce
booms, modern retail expands on and offline, and traditional
retailers respond with bottom-up innovation.
The rise of e-commerce.
E-commerce in India has captured substantial market share in a short time by offering a wider choice, greater convenience, and lower prices. Although modern retail is still in its infancy, many brick & mortar players are having to re-evaluate their growth plans and business models.
Weak business models.
Many Indian retailers are struggling with low profitability as a result of the high cost of goods sold, low sales density and intense price competition from traditional and online retailers.
Supply chain inefficiency.
A major challenge for Indian retailers is leveraging their scale to achieve efficiencies across what remains a highly fragmented and unorganised supply chain.
Digitally enabled consumers.
Whether online or in-store, customers are demanding a seamless experience across every retail touchpoint. From initiating a mobile search to visiting a digitally augmented store and engaging with a customer service AI bot. Today’s customer expects a connected, consistent and highly customised experience.
Where we help
We help across retail categories covering fashion, luxury, home and shopping malls.
Fashion and apparel have been among the fastest growing categories for both online and modern retailers in India. We work with clients across Western wear, Ethnic wear, Sportswear, Innerwear, and Accessories. We leverage customer analytics to help you align your product portfolio with customer needs, design effective promotions, and price right.
Spending on the home in India is growing rapidly as living standards rise and consumer awareness develops. We work with retailers in home furnishings, bath, and kitchen. Helping you excel in the distinct buying process of this high involvement category and leveraging new digital technologies to influence and aid customer evaluation and decision making.
The Indian luxury market has expanded with the growth of high-income households. However, many brands have struggled to tap the unique tastes and preferences of the affluent Indian consumer. We help luxury retailers across categories like fashion, jewellery, and home, build a compelling value proposition for this discerning segment and deliver the exceptional experience they expect.
After rapid expansion, the mall business in India is going through a period of consolidation and maturation as players respond to the challenge of e-retail and the increasing demands of consumers. We help leading mall companies better understand both brands and shoppers, design unique physical and digital experiences, and market themselves more effectively.
Shifting Indian retailers into e-gear
Online channels are rapidly disrupting Indian apparel retail, just as they have across the globe. To get ahead in a rapidly changing competitive landscape, leading brick and mortar players will need to shift through five gears.
- 01 May, 2015
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