Grey Matter

About
About
About
Kanvic is a pioneering management consulting firm collaborating with visionary leaders on their most critical strategic issues.
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- Who we are
  - The quality of our advice comes from the diversity of our people, their commitment to success, and their passion for overcoming the toughest challenges.
- What we do
  - We develop distinctive and adaptive strategies that help companies succeed in today's complex and uncertain world.
- Our Approach
  - Our solutions are the unique product of an intensely creative, highly contextual, and deeply collaborative process.
- Our Journey
  - We are building a consulting platform to produce unparalleled client impact.
EXPERTISE
EXPERTISE
EXPERTISE
We provide strategic expertise where it matters most.
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- Strategy
  - Strategy
  - Corporate Strategy
  - Business Unit Strategy
  - Growth Strategy
  - India Entry Strategy
- Digital
  - Digital
  - Digital LIVE
  - Digital Maturity Assessment
  - Advanced Analytics
  - Digital Transformation
- Transformation
  - Transformation
  - Performance Excellence
  - Sales & Marketing Transformation
  - Turnaround
- Marketing
  - Marketing
  - Go-to-Market Strategy
  - Sales & Channel Excellence
  - Customer Insight
  - Digital Marketing
INDUSTRIES
Industries
INDUSTRIES
We serve clients across industries with particularly deep experience in consumer goods, retail, healthcare and industrial goods.
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- Industrial Goods
  - We help manufacturers gain a global competitive edge.
- Consumer Goods
  - We help companies succeed in India’s rapidly changing consumer market.
- Retail
  - We develop effective strategies for an omni-channel world.
- Healthcare
  - We help organisations address India’s vast healthcare gap.
insights
Insights
insights
Explore about our latest management thinking and client success stories.
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- ROAD to Growth
  - How India Inc. can grow profits in a low-profit world.
- Case Studies
  - Learn more about our client success stories through our most recent case studies.
- Grey matter
  - Explore our latest management thinking on today’s most critical business issues.
- Blog
  - New ideas on business & strategy from Kanvic's experts.
Contact
Contact
Contact
Get in touch with our team to learn how we can help your business or how you can start your career in consulting at Kanvic.
- Careers
  - Find out how you can join us and build a firm of the future.
- Contact
  - Talk to our experts to see how we can create impactful and long-lasting results for your business.

Getting your data ready for sales and marketing analytics

An audit of your sales and marketing data can evaluate your readiness for advanced analytics and identify high potential use cases to drive sales growth.

The Indian paper industry's next act

How companies can transform themselves to outperform

The shifting sands of the Indian cement industry

How companies can profit amid a changing landscape

5 strategic steps to CRM success

If you're embarking on a new CRM implementation these five steps can help you avoid costly mistakes.

Five actions to fire-up digital transformation

How Indian business leaders can get moving on the digital agenda

How India Inc. should think about digital

Indian executives can turn digital from a buzzword into a business imperative by thinking differently in three key aspects

It’s time for a fresh approach to budgeting

The budgeting process at India Inc. is broken. Here are five ways to fix it.

Four ways to benefit from big data

How your organisation can leverage its data assets

Being CEO 3.0

In today's changed business world CEOs are confronted by five unique challenges

Meet the CEO 3.0

CEOs must make major decisions about the future under conditions of persistent uncertainty

The elephant tracks the dragon

China could be the right benchmark when charting the future of Indian e-retail

How CEOs can make mental flexibility a valuable asset

Learning to adjust previously held beliefs to new goals or circumstances is paramount

The power of peripheral vision in strategic thinking

How to better spot market trends and weak signals

How to develop your big data game plan

This article outlines a highly effective method to kick start the process

Unlocking the big data opportunity

How to get started on the big data journey

Laying a strong economic foundation for new hospitals

The market for healthcare services in India is growing but many hospitals are unprofitable

How strategic thinkers expand their options

Increasing the number of options when taking a decision is proven to improve the success rate

Shifting Indian retailers into e-gear

How India’s brick and mortar apparel players can get ahead in the race to e-retail.

Growing together: Why e-retail in India isn't slowing brick & mortar sales

The rise of e-commerce is yet to impact the overall growth of modern retail.

E-retail in India: How to win without discounting

Marketplaces and e-tailers have been resorting to aggressive pricing strategies and heavy discounts but there is another way to win.

Improving profitability in Indian apparel retail

By focussing on strategies to increase sales and reduce COGS, Indian apparel retailers can expand their margins.

Targeting India's e-retail hotspots

Why brick and mortar apparel retailers need to focus on areas of e-commerce growth.

Approaching acquisition strategically

How Indian FMCG players can scale-up successfully in a concentrating market.

Innovating for growth in India's biscuit market

To win the healthy biscuit category brands must meet customers’ rapidly evolving needs.

Understanding India's evolving FMCG customers

Indians' consumption behaviour is changing fast. Quickly spotting emerging segments is critical to success.

Strategies for success in India's snack food market

Companies entering the Indian snack food market need to weigh up a number of strategic challenges.

Driving the growth of branded flour

Thanks to the favourable characteristics of the branded flour market, organised retailers can accelerate the category’s growth through their power to lower prices and raise customer awareness.

Opportunities for international food and drink brands in India

A constellation of forces in India are transforming the consumption of food and drinks to create an attractive market for international producers

Applying game theory to strategy practice

Game theory is a tool for analysing strategic interactions that helps improve the quality of decision-making in any organisation

Growing India's ready to eat market

Ready-to-eat meals have been accurately positioned to address the growing need for convenient and time saving eating alternatives

FMCG brands and the challenge of modern retail in India

The emergence of modern retail means consumer goods companies must adopt strategies to protect their margins and strengthen brand loyalty

Top 11 trends for India Inc. in 2011

Leaders should look for trends in the business environment to develop successful strategies and gain advantage

Avoiding traps in strategic decision making

Heuristics or mental shortcuts are helpful in dealing with complex issues but are also prone to biases which can lead managers to make errors in strategic decisions

Talk to our team on
how we can help you.

Get in Touch

Matters. The most.

Kanvic Grey Matter showcases our latest management thinking on today’s most critical business issues.

Getting your data ready for sales and marketing analytics

An audit of your sales and marketing data can evaluate your readiness for advanced analytics and identify high potential use cases to drive sales growth.

The Indian paper industry's next act

How companies can transform themselves to outperform

The shifting sands of the Indian cement industry

How companies can profit amid a changing landscape

5 strategic steps to CRM success

If you're embarking on a new CRM implementation these five steps can help you avoid costly mistakes.

Five actions to fire-up digital transformation

How Indian business leaders can get moving on the digital agenda

How India Inc. should think about digital

Indian executives can turn digital from a buzzword into a business imperative by thinking differently in three key aspects

It’s time for a fresh approach to budgeting

The budgeting process at India Inc. is broken. Here are five ways to fix it.

Four ways to benefit from big data

How your organisation can leverage its data assets

Being CEO 3.0

In today's changed business world CEOs are confronted by five unique challenges

Meet the CEO 3.0

CEOs must make major decisions about the future under conditions of persistent uncertainty

The elephant tracks the dragon

China could be the right benchmark when charting the future of Indian e-retail

How CEOs can make mental flexibility a valuable asset

Learning to adjust previously held beliefs to new goals or circumstances is paramount

The power of peripheral vision in strategic thinking

How to better spot market trends and weak signals

How to develop your big data game plan

This article outlines a highly effective method to kick start the process

Unlocking the big data opportunity

How to get started on the big data journey

Laying a strong economic foundation for new hospitals

The market for healthcare services in India is growing but many hospitals are unprofitable

How strategic thinkers expand their options

Increasing the number of options when taking a decision is proven to improve the success rate

Shifting Indian retailers into e-gear

How India’s brick and mortar apparel players can get ahead in the race to e-retail.

Growing together: Why e-retail in India isn't slowing brick & mortar sales

The rise of e-commerce is yet to impact the overall growth of modern retail.

E-retail in India: How to win without discounting

Marketplaces and e-tailers have been resorting to aggressive pricing strategies and heavy discounts but there is another way to win.

Improving profitability in Indian apparel retail

By focussing on strategies to increase sales and reduce COGS, Indian apparel retailers can expand their margins.

Targeting India's e-retail hotspots

Why brick and mortar apparel retailers need to focus on areas of e-commerce growth.

Approaching acquisition strategically

How Indian FMCG players can scale-up successfully in a concentrating market.

Innovating for growth in India's biscuit market

To win the healthy biscuit category brands must meet customers’ rapidly evolving needs.

Understanding India's evolving FMCG customers

Indians' consumption behaviour is changing fast. Quickly spotting emerging segments is critical to success.

Strategies for success in India's snack food market

Companies entering the Indian snack food market need to weigh up a number of strategic challenges.

Driving the growth of branded flour

Thanks to the favourable characteristics of the branded flour market, organised retailers can accelerate the category’s growth through their power to lower prices and raise customer awareness.

Opportunities for international food and drink brands in India

A constellation of forces in India are transforming the consumption of food and drinks to create an attractive market for international producers

Applying game theory to strategy practice

Game theory is a tool for analysing strategic interactions that helps improve the quality of decision-making in any organisation

Growing India's ready to eat market

Ready-to-eat meals have been accurately positioned to address the growing need for convenient and time saving eating alternatives

FMCG brands and the challenge of modern retail in India

The emergence of modern retail means consumer goods companies must adopt strategies to protect their margins and strengthen brand loyalty

Top 11 trends for India Inc. in 2011

Leaders should look for trends in the business environment to develop successful strategies and gain advantage

Avoiding traps in strategic decision making

Heuristics or mental shortcuts are helpful in dealing with complex issues but are also prone to biases which can lead managers to make errors in strategic decisions

Talk to our team onhow we can help you.

Talk to our team on
how we can help you.