Chart It

Make Data. Visual

We use the power of charts to help surface insights hidden in the data.

Declining Inflation: A step towards economic growth


Retail inflation in India decreased to an 11-month low of 5.88% in November. The slower rise in food prices, which make up over 40% of the CPI basket, is substantially responsible for the reduction in retail inflation. The RBI also began raising key lending rates in May to curb the rising inflation.

While it is the first time since the start of 2022 that inflation has been inside RBI's tolerance range of 2-6%., companies need to keep a close watch on the interest rate cycle to draw up their plans for the next financial year and beyond. Read more

Digital’s rising share in the advertising industry


In the last three years, digital's part of overall advertising income increased from 24% to 36%, while TV's share remained constant at 40%. FMCG companies must refocus their marketing strategy and increase digital maturity to stay ahead of the game. Read more

FMCG players shaping industry structure with acquisitions

CHART I 17 October, 2022

The FMCG industry is undergoing a structural change, with many existing FMCG players moving towards acquisitions to grow and scale their businesses. As a result, they have started acquiring bigger targets more frequently and widening their scope with the merger/ acquisition of other brands to enter new markets or to increase their existing portfolios that could deliver faster growth. Read more