Chart It

Make Data. Visual

We use the power of charts to help surface insights hidden in the data.

E-commerce opportunity in B2B sector

CHART I 27 JULY, 2023


India has taken a big leap in digitisation of B2C e-commerce in last decade driven by cheaper smartphone and internet prices, young populations and a favorable policy landscape. As the country prepares itself to cross the $5 trillion dollar mark, it is going to witness a surge in B2B e-commerce, projected to touch $200 billion by 2030.



Inflation: Rearing its head again

CHART I 2 MARCH, 2023


Retail inflation in January saw a significant surge, reaching its highest level in three months at 6.52%, exceeding the upper tolerance limit of 6% set by the Reserve Bank of India. This increase highlights the ongoing inflation concerns in India, and there is a possibility that the Reserve Bank of India may opt for another increase in key interest rates.

Elevated retail prices and a deceleration in manufacturing will likely impact demand, affecting economic recovery and potentially diminishing profit margins. Read more



Digital’s rising share in the advertising industry

CHART I 08 NOVEMBER, 2022


In the last three years, digital's part of overall advertising income increased from 24% to 36%, while TV's share has remained constant at 40%. FMCG companies must refocus their marketing strategy and increase digital maturity to stay ahead of the game. Read more



FMCG players shaping industry structure with acquisitions

CHART I 17 October, 2022


The FMCG industry is undergoing a structural change, with many existing FMCG players moving towards acquisitions to grow and scale their businesses. As a result, they have started acquiring bigger targets more frequently and widening their scope with the merger/ acquisition of other brands to enter new markets or to increase their existing portfolios that could deliver faster growth. Read more