Go-to-Market Strategy

We help you hit the mark from the start with winning go-to-market strategies.


Designed for high impact.

From targeting to execution, we apply on-ground experience and strategic marketing expertise to make your go-to-market more effective.

Understand your target audience.

We generate powerful new insights about your customers in order to identify attractive segments on which to target your go-to-market strategy.

Define your value proposition.

We uncover the unique benefits of your product or service and draw the connections between what your customers desire and what you can deliver. We then shape these connections into a compelling value proposition that ensures you stand apart from your competition.

Set the right price.

Pricing is crucial to positioning, profitability and customer adoption. We help you price right and design effective incentive structures to win-over channel partners.

Craft your message.

We help you create customer connect from the start by crafting clear messaging that resonates with your target segments’ needs and wants.

Chart your route to market.

We map the different routes to your target customers and define the channels where you must be present in order to succeed. We also define the sales and support system that you will need to serve these channels.

Build your execution capabilities.

We take a deep dive into your organisation to understand your go-to-market capabilities across marketing, sales, distribution and service. This tells you what advantages you can leverage and what areas you need to strengthen before rolling out your go-to-market strategy.


We cover every angle.

We combine strategic, marketing and operational expertise to create strategies that deliver superior results.

We align with your business strategy.

As strategy experts we understand your overall business strategy better, ensuring that your go-to-market approach is fully aligned with your company's strategic positioning and future direction.

We understand your customers inside out.

Our ability to generate new and powerful insights into your customers and their behaviour helps us build more effective value propositions.

We are channel smart.

Having successfully completed scores of sales and channel excellence programmes, we are able to design the right support structure for your go-to-market strategy.

We design for a digital world.

We integrate our digital expertise at every step of conceptualising go-to-market strategy. Whether it is social media marketing, online sales channels, or sales force automation, we make your go-to-market strategy digitally enabled from the start.

We focus on results.

We develop your go-to-market strategy with clear objectives and measurable goals. Based on a pragmatic assessment of your capabilities and the market realities. As a result, our strategies are more effectively implemented and deliver faster results.


See how our work makes an impact.
At Kanvic we design strategies that are adaptive, impactful and implementable.
Read Our Marketing Case Studies

Learn about our other
Marketing services.

Sales & Channel Excellence

Sell more by boosting your sales and channel effectiveness.
Learn More

Customer Insight

Generate new insights into your customers' changing behaviour.
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Digital Marketing

Tap into the power of digital and social to bring precision to your marketing.
Learn More

Talk to our team on
how we can help you.

Get in Touch