Marketing

Business leaders must act immediately to get FY21 sales back on track amid the COVID-19 pandemic

Advanced analytics can uncover new ways to improve customer engagement and increase up-sell and cross-sell. However many retail and consumer goods companies are struggling to understand and unlock the potential of their customer and transaction data.

If you're embarking on a new CRM implementation these five steps can help you avoid costly mistakes and increase the returns from one of your most important sales and marketing investments.

The consumption behaviour of Indians is changing faster and becoming more diverse. Quickly spotting these emerging segments is critical to success in the FMCG sector.

Significant opportunities are emerging in the relatively unsaturated ready-to-eat meal market as demand grows. By broadening their product range, communicating product benefits more effectively and strengthening ties with retailers, manufacturers can accelerate growth.

The emergence of modern retail means consumer goods companies must adopt strategies to protect their margins and strengthen brand loyalty

Online channels are rapidly disrupting Indian apparel retail, just as they have across the globe. To get ahead in a rapidly changing competitive landscape, leading brick and mortar players will need to shift through five gears.

Marketplaces and e-tailers have been resorting to aggressive pricing strategies and heavy discounts to attract Indian shoppers but there is another way to win. By offering discounts based on consumer behaviour, leveraging their brick and mortar stores to enhance customer experience, and becoming active on social media e-commerce companies can compete with modern retailers in India without relying on heavy discounts.

India’s health biscuit market is full of opportunities, but the long-term winners will be brands that can continually innovate to meet customers’ evolving needs for flavour, format, function, and authenticity

India’s booming 40,900 Crore snack food market is attracting the hungry eyes of many profit seekers; from the budding local start-up to multinational giants. Yet potential entrants should first consider the possible risks and develop their strategies accordingly.

A constellation of forces in India are transforming the consumption of food and drinks to create an attractive market for international producers.

Thanks to the favourable characteristics of the branded flour market, organised retailers can accelerate the category’s growth through their ability to lower prices and raise customer awareness.

Across regions, states and cities, Indian consumers are increasingly turning towards the Internet to shop for apparel. As the e-retail fever spreads to new geographies, building strength in digital channels will become an imperative for apparel retailers to both secure and expand their customer base.