Sales & Marketing Transformation

In the era of big data, we help you develop a more dynamic and personalised approach to customer targeting. Through combining multiple data sources and applying advanced analytic tools, we create new micro-segmentations that help you understand your customers' needs at a whole new level.

Today, thanks to new media, your customers are able to project a stronger voice in conversations about your brand. We help you evolve your current brand building efforts into a genuine two-way communication that creates positive customer engagement.

We transform your pricing decisions from a ‘set and forget’ approach, to a data-driven strategy that creates real competitive advantage. We do this by leveraging advanced analytics and real-time competitor pricing, to help you develop dynamic and highly targeted pricing strategies.

Your customers' purchase journey no longer follows a linear path, often skipping between multiple digital and physical touch points. Given this reality, we empower your sales organisation through new digital tools and workflows. Improving your customer responsiveness, optimising sales force efficiency, and closing the feedback loop.

We develop effective omni-channel strategies that create a seamless experience for your customers, optimise your costs, and help you achieve your growth objectives. By first mapping your customers' new buying journey online and offline, we understand how digital is changing their discovery process. We then help you reimagine and redesign your channel strategy for the online era.

We bring a cross-functional approach that integrates sales and marketing with your wider organisation. At the same time, we help build capabilities in new areas like content management, social and digital marketing, and data analytics.