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In M&A transactions, enhancing market position and addressing product gaps drive over a third of the deals. Following closely, companies cite entering new markets and achieving diversification as the rationale in 31% of cases. Read more
In January, India's retail inflation dropped to 5.10% from 5.69% in December, remaining within the RBI's comfort zone. The drop in retail inflation coincides with the Reserve Bank of India's recent announcement to keep the repo rate unchanged for the sixth consecutive time. While the RBI may maintain interest rates until at least the June policy review, potential rate cuts could be considered if the current trajectory persists. Read more
India has taken a big leap in digitisation of B2C e-commerce in last decade driven by cheaper smartphone and internet prices, young populations and a favorable policy landscape. As the country prepares itself to cross the $5 trillion dollar mark, it is going to witness a surge in B2B e-commerce, projected to touch $200 billion by 2030.
In the last three years, digital's part of overall advertising income increased from 24% to 36%, while TV's share has remained constant at 40%. FMCG companies must refocus their marketing strategy and increase digital maturity to stay ahead of the game. Read more
The FMCG industry is undergoing a structural change, with many existing FMCG players moving towards acquisitions to grow and scale their businesses. As a result, they have started acquiring bigger targets more frequently and widening their scope with the merger/ acquisition of other brands to enter new markets or to increase their existing portfolios that could deliver faster growth. Read more
