Kanvic Consulting recently shared its expertise in sales management with the Entrepreneurs' Organization (EO), providing a valuable learning opportunity for the delegates to sharpen their sales strategies and drive business growth.
Based on the learnings from client projects, Kanvic talked about eight key strategies to drive sales growth. These strategies include:
Determining the true market potential
Conquering by strategic customer segmentation
Providing excellent customer experience
Making target-setting transparent
Incentivising goal achievement
Mobilising the salesforce
Enabling the sales team with new digital technologies
Applying Data Analytics to decision making
During the presentation, Kanvic also shared a client case study which involved a new customer segmentation approach dividing customers into three primary segments- Experts, Experienced Customers, and Novices based on their exposure and experience with the market. And how the new segments helped the client design a new go-to-market model for each business to accelerate sales growth.
