The sustained nature of the COVID-19 crisis has meant that 12 months on, there has been no reversion to the pre-crisis norm, and months of disruption are still to come as cases reach new peaks in many parts of the world. Even as vaccines are rolled out and the world slowly recovers through 2021, the duration of the crisis means that many of the digital habits formed by consumers and companies will become permanent.
The consequence of this acceleration in digital adoption has been a new acceptance among leaders that digital is now the way of doing business. However, those companies that survived 2020 by hastily adopting digital will not thrive in 2021 and beyond, unless they build upon this moment to develop a clear digital vision for their business.