Set up the sales circle
With many companies facing acute uncertainty about their sales pipeline for the coming months and quarters, it is important to bring a clear and disciplined focus on sales efforts. Therefore the first action business leaders need to take is to establish a sales circle. The sales circle should bring together a cross-functional team from sales, service, marketing, commercial, and product management. Importantly, it should not reflect existing hierarchies and instead prioritise people who bring strong customer understanding, deep product knowledge, creativity, and comfort with digital technology. The sales circle should also lean toward colleagues who have stood out during the crisis response by demonstrating initiative and leadership.
The objective of the sales circle is to proactively generate and capture new opportunities, accelerate decision-making, set and share new processes and best practices, and continually review progress.
In the current work-from-home environment the sales circle should be virtual and will likely remain so for the foreseeable future. It should leverage digital collaboration tools and virtual workspaces so that the team can easily share information and ideas and co-create new strategies on the go.
The sales circle should convene frequently - either daily or several times a week - to bring a regular rhythm to review.